Matte Equation Launches The Ache of Almost: A Multi-Sensory Self-Care Experience

Blending cinematic narration and guided reflections, this immersive audio experience transforms skincare into a ritual of renewal, bridging emotional wellness with beauty innovation.

FOR IMMEDIATE RELEASE 

Toronto, ON (March 3, 2025) — Today, Matte Equation, the Canadian wellness-driven skincare brand, is redefining skincare with the launch of The Ache of Almost: The Immersive Skincare Audio Experience. This innovative campaign blends intimate storytelling with guided meditation, transforming a simple cleansing routine into a deeply personal moment of reflection and renewal. Available worldwide starting today, the experience is free for all listeners.

A multi-sensory experience unlike any other, The Ache of Almost features poetic narration, cinematic soundscapes and immersive storytelling designed to elevate the act of cleansing into an emotional release. Created as an extension of Matte Equation’s Function Flow Cleanser, the experience invites listeners to reflect on themes of love, loss and healing, turning skincare into something more than routine.

"Skincare has always been a personal, grounding practice, and I wanted to acknowledge that," said Matthew Celestial, President & CEO of Matte Equation. "But beyond that, I'm committed to directing this brand toward something deeper, a space that nurtures its community. With The Ache of Almost, I wanted to use sound, story and meditation to connect people through something as simple as cleansing. Skincare should be more than functional. We deserve to feel it, live it, and experience it all. This project invites people to turn self-care into something personal, reflective and cinematic."

THE ACHE OF ALMOST EXPERIENCE

• Listen for free on Spotify – The first part of the experience is available worldwide, offering a cinematic, guided journey toward emotional renewal.

• Function Flow Cleanser: 50% off – For a limited time, Matte Equation is offering an exclusive discount—$24.99 (originally $49.99).

• Exclusive content on Instagram – Throughout the month, unlock additional experiences, storytelling anthologies, curated soundscapes and healing guides on @matteequation.

With The Ache of Almost, Matte Equation strives to push the boundaries of what skincare can be, turning routine into ritual and habit into healing.

HOW TO EXPERIENCE IT

• Listen to the first audio journey for free: here. 

• Shop the Function Flow Cleanser: here. 

• Follow @matteequation on Instagram to unlock exclusive content.

ABOUT MATTE EQUATION

Matte Equation is a wellness-driven skincare brand that merges science-backed formulations with immersive storytelling, creating skincare that soothes more than just the skin. Rooted in the belief that self-care is a ritual of renewal, Matte Equation transforms daily skincare into deeply personal, multi-sensory experiences.

With innovative products like the Function Flow Cleanser, the brand goes beyond surface-level beauty, integrating sound, story and self-care into each ritual. In 2025, Matte Equation introduced The Ache of Almost, a multi-sensory skincare audio experience that blends guided narration, cinematic soundscapes and emotional storytelling, elevating a simple cleansing ritual into a moment of reflection, healing and renewal.

Because skincare isn’t just about how you look. It’s about how you feel.

For more information, visit matteequation.com or follow @matteequation on Instagram.

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POP! CANADA LAUNCHES TO REVOLUTIONIZE CANADIAN MEDIA AND ENTERTAINMENT COVERAGE

New Platform from Statement Worldwide Aims to Elevate Canadian Music, Film, TV, and Culture Amid Industry Challenges

FOR IMMEDIATE RELEASE 

TORONTO, ON (February 19, 2025) — Today, Statement Worldwide, a leading Canadian brand incubator and management group, announced the official launch of POP! Canada, a new digital media outlet dedicated to celebrating and amplifying Canadian voices in music, film, television, arts, culture and experiences. Amid a shifting media landscape, POP! Canada is committed to providing a space where homegrown talent is recognized and celebrated, ensuring that Canadian storytelling remains vibrant and accessible.

As media consolidation continues and legacy outlets shutter, the Canadian entertainment and media industry faces an undeniable challenge. Despite these difficulties, POP! Canada is stepping forward as a bold new voice in Canadian media, providing a platform where artists, creators and Canadian arts trailblazers can share their stories with audiences both locally and globally. The outlet will initially roll out content on a monthly basis, with a vision to evolve into an alternative weekly publication.

“The Canadian media landscape is at a crossroads, but that doesn’t mean we should stop building platforms for homegrown talent,” said Matthew Celestial, President & CEO of Statement Worldwide. “Over the past two years, we’ve witnessed the closure of many storied Canadian media outlets, reducing opportunities for artists and creators to have their work showcased. We believe in challenging this reality. We remain committed to fostering a thriving media ecosystem that champions Canadian music, film, television, arts, culture and lived experiences. POP! Canada is a testament to that commitment—because we refuse to let Canadian stories fade into the background.”

POP! Canada will soon be putting out a call for pitches, seeking contributors passionate about covering Canadian entertainment, cultural movements and emerging talent. The platform encourages independent journalists, writers and media professionals to pitch feature stories, interviews and opinion pieces that highlight Canada’s rich creative landscape.

For more information, visit www.thepopcanada.ca.

ABOUT POP! CANADA

POP! Canada is a Canadian entertainment media platform dedicated to showcasing and amplifying homegrown talent in music, film, television, arts and culture. With a commitment to fostering an inclusive and dynamic media space, POP! Canada provides in-depth coverage, artist interviews, feature stories and critical perspectives on Canada’s entertainment landscape. As a new-generation media outlet, POP! Canada is dedicated to highlighting both emerging and established talent, ensuring that Canadian stories are told, heard and celebrated on a national and global scale. 

ABOUT STATEMENT WORLDWIDE

Statement Worldwide is a leading Canadian brand incubator and management group dedicated to creating, developing and scaling innovative consumer brands across beauty, media, entertainment, food & beverage, lifestyle and corporate consulting. The company integrates brand incubation, product innovation, strategic development and media investment to build high-impact businesses that shape the future of their industries.

Statement Worldwide fully owns and operates a growing portfolio of brands, ensuring strategic growth, creative integrity and long-term market influence. In 2022, the company launched Matte Equation Cosmetics, a lifestyle-driven skincare brand committed to developing products that address wellness concerns in relation to fitness recovery, stress relief and better sleep. In 2024, Statement Animation was established as a distribution house dedicated to marketing, publicity, licensing and sales for independent animation film/TV, gaming, and interactive content. In 2025, the company launched POP! Canada, a new Canadian entertainment media outlet designed to amplify local stories on a global scale. 

That same year, Statement Worldwide expanded its portfolio with the relaunch of Statement Strategies, a reputation consulting firm specializing in reputation strategy, crisis navigation, high-stakes PR and executive advisory. The company also introduced MCPR Global (formerly Matthew Celestial PR), its in-house consulting firm offering fractional PR services and professional development training for PR professionals. The company is expanding into the food and beverage sector with Astronut, an innovative keto nut brand specializing in pili nuts, scheduled for launch in 2026. 

With a vision for global expansion, Statement Worldwide is setting a new standard in brand ownership, innovation and industry leadership, building category-defining brands that leave a lasting legacy.

For more information, visit www.statementworldwide.com.

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Statement Worldwide Announces the Relaunch of Statement Strategies with Innovative Reputation Management Solutions

Leading Consulting Firm Returns with Focus on Reputation Strategy, Crisis Navigation and Executive Advisory

FOR IMMEDIATE RELEASE 

TORONTO, ON (February 18, 2025) – Today, Statement Worldwide, a leading Canadian brand incubator and management group, announced the relaunch of its reputation consulting division, Statement Strategies. This strategic move aims to provide clients with cutting-edge services in reputation strategy, crisis navigation and executive advisory, addressing the growing demand for comprehensive reputation management in today's digital environment. 

In addition to offering high-stakes public relations retainer services, Statement Strategies specializes in:

• Reputation Strategy: Developing tailored plans to build and sustain positive public perception.

• Crisis Navigation: Delivering swift and effective responses to mitigate reputational risks during critical situations.

• Executive Advisory: Providing personalized guidance to leaders on maintaining and enhancing their professional image.

• Perception Psychology: Utilizing insights into human behavior to shape and influence public perception.

To further enhance its service offerings, Statement Strategies is developing a proprietary methodology called The Reputation Standard. This innovative approach integrates data-driven public relations strategies and the ethical application of artificial intelligence, empowering clients to navigate the complexities of modern reputation management effectively.

"We are deeply committed to equipping our clients with the tools and insights necessary to proactively manage their public image," said Matthew Celestial, President and CEO of Statement Worldwide. "By integrating advanced data analytics and ethical AI practices, The Reputation Standard will set a new benchmark in the industry."

To support this initiative, Celestial is assembling a robust team of reputation consultants with expertise in data analysis, behavioral psychology, journalism, and management consulting. This multidisciplinary approach ensures that clients receive comprehensive strategies tailored to their unique challenges and objectives.

ABOUT STATEMENT STRATEGIES

Statement Strategies is a high-stakes reputation consulting firm specializing in reputation strategy, crisis navigation, perception psychology, executive advisory, and high-impact public relations. We provide data-driven strategic counsel to executives and businesses across diverse industries, helping them navigate complex reputational challenges with precision and foresight.

Our multidisciplinary team brings expertise in strategic communication, behavioral psychology, media relations, and executive coaching, ensuring our clients stay ahead of the narrative, not just in it. Statement Strategies is part of Statement Worldwide’s network of brands. 

For more information, visit www.statementstrategies.ca.

ABOUT STATEMENT WORLDWIDE

Statement Worldwide is a leading Canadian brand incubator and management group dedicated to creating, developing and scaling innovative consumer brands across beauty, media, entertainment, food & beverage, lifestyle and corporate consulting. The company integrates brand incubation, product innovation, strategic development and media investment to build high-impact businesses that shape the future of their industries.

Statement Worldwide fully owns and operates a growing portfolio of brands, ensuring strategic growth, creative integrity, and long-term market influence. In 2022, the company launched Matte Equation Cosmetics, a lifestyle-driven skincare brand committed to developing products that address wellness concerns in relation to fitness recovery, stress relief and better sleep. In 2024, Statement Animation was established as a distribution house dedicated to marketing, publicity, licensing and sales for independent animation film/TV, gaming, and interactive content. In 2025, the company launched POP! Canada, a new Canadian entertainment media outlet designed to amplify local stories on a global scale. 

That same year, Statement Worldwide expanded its portfolio with the launch of Statement Strategies, a reputation consulting firm specializing in reputation strategy, crisis navigation, high-stakes PR and executive advisory. The company also introduced MCPR Global (formerly Matthew Celestial PR), its in-house consulting firm offering fractional PR services and professional development training for PR professionals. The company is expanding into the food and beverage sector with Astronut, an innovative keto nut brand specializing in pili nuts, scheduled for launch in 2026. 

With a vision for global expansion, Statement Worldwide is setting a new standard in brand ownership, innovation, and industry leadership, building category-defining brands that leave a lasting legacy.

For more information, visit www.statementworldwide.com.

Facebook: facebook.com/statementworldwide

Instagram: instagram.com/statementwwd

LinkedIn:  linkedin.com/company/statementworldwide

X: twitter.com/statementwwd

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STATEMENT STRATEGIES REBRANDS TO STATEMENT WORLDWIDE, UNVEILING CONSUMER PRODUCTS AND MEDIA TECHNOLOGY DIVISIONS

FOR IMMEDIATE RELEASE 

TORONTO, ON (January 29, 2024) – Today, Statement Strategies, the Canadian-based public relations firm specializing in entertainment and technology, announced it has rebranded to Statement Worldwide. With this rebrand comes a strategic expansion, introducing two newly created divisions: consumer products and media technology. This move reflects Statement Worldwide’s dedication to breaking new ground within global media consumption and consumer engagement. 

Statement Worldwide will now function as a multifaceted consumer products and media company with three divisions. The company will continue to service its current and future clients under its public relations division while developing and launching new products and brands under its consumer products and media technology divisions. The decision to establish new dedicated divisions for consumer products and media emphasizes the company’s commitment to anticipating and meeting the evolving needs of its diverse consumer base. 

While the public relations division remains a cornerstone to its clientele, the introduction of these new divisions demonstrates a forward-thinking approach. Statement Worldwide’s objective is to better serve its existing clients while simultaneously establishing a stronger and more expansive presence both across Canada and the global market. 

“When I launched this company, my vision was clear—to collaborate with brands and leaders committed to changing the world. Expanding beyond public relations showcases our dedication to global innovation,” said Matthew Celestial, President & CEO of Statement Worldwide. “This rebrand signifies a strategic step towards creating a holistic platform that aligns seamlessly with the evolving needs of consumers worldwide. Our vision is to lead the way in the digital transformation of global media consumption and the way innovative consumer products are introduced to the market.”  

For more information about Statement Worldwide’s expanded offerings and strategic direction, please contact Investor Relations at ir@statementworldwide.com. 

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ABOUT STATEMENT WORLDWIDE

Statement Worldwide is a dynamic consumer products and media company, spearheaded by President & CEO Matthew Celestial. Positioned at the intersection of consumer products and media technology, the company has evolved into a trailblazer overseeing a diverse portfolio. Driven by an unwavering commitment to innovation and global impact, Statement Worldwide currently manages 20+ in-house brands within its three integral divisions—public relations, consumer products and media technology. 

For more information about our brands, please visit us at www.statementworldwide.com. 

Facebook: facebook.com/statementworldwide

Instagram: instagram.com/statementwwd

LinkedIn:  linkedin.com/company/statementworldwide

X: twitter.com/statementwwd