CULT LAB
WHERE ICONIC BRANDS ARE REBORN.
A Statement Worldwide venture for reviving legacy brands, transforming cult classics, and giving overlooked properties a second life.
What is CULT LAB?
CULT LAB is our experimental studio for brand resurrection, where we work with founders, families, holding companies and innovators to revive brands with legacy, soul or untapped cultural currency.
Some brands lose relevance. Others get lost in time. But not all should stay buried.
At CULT LAB, we hunt for the forgotten. The nearly-great. The once-iconic.
And we breathe new life into them, through modern business models, strategic storytelling and category innovation.
Who is it for?
Organizations or founders who still hold the rights to a beloved brand
Investors holding dormant trademarks or product IP
Cultural curators who want to bring back something that mattered
Creative entrepreneurs who’ve discovered a cult classic worth reimagining
Our Role
Each CULT LAB project is unique. We may:
Co-invest or acquire the brand outright
Partner to rebuild from the inside out
Serve as the strategic and operational studio behind the revival
Reimagine the brand through storytelling, modern aesthetics and innovative delivery models
Think about that 1970s cosmetics line, the nostalgic heritage tea brand or a cult fave niche magazine. We help them become beloved again and relevant now.
The CULT LAB Lens
Not everything should come back. But the ones that do? We give them a future worth remembering. We evaluate brands through five filters:
Cultural Memory — Does this brand still hold a place in people’s hearts?
Niche Obsession — Is there a micro-community that still cares deeply?
Modern Market Fit — Can it serve a purpose in today’s world?
Strategic Assets — Are there trademarks, IP, or materials that can be activated?
Emotional Hook — Is there a story that still stirs something?