Groundbreaking division to lead the charge in ethical, compliant and human-centric AI adoption through research, tools and practical frameworks.
FOR IMMEDIATE RELEASE
TORONTO, ON (July 14, 2025) — Today, Statement Worldwide, a leading Canadian brand incubator and management group, announced the official launch of LIGHTCURVE LABS, a dedicated in-house AI ethics and innovation lab based in Toronto. The lab is designed to help brands, businesses and institutions navigate the complex terrain of ethics, compliance and creative integrity within artificial intelligence. Launching effectively today, LIGHTCURVE LABS will provide custom research, frameworks, daily implementation systems, training resources, SOPs and toolkits to ensure AI adoption is both efficient and responsible.
As generative tools, machine learning and AI-powered platforms become commonly used across industries, from creative to corporate, healthcare to retail, companies now face mounting pressure to integrate fast. However, very few have the blueprint for how to use these tools right. LIGHTCURVE LABS focuses on four core pillars:
INTERNAL GOVERNANCE & POLICY
To develop in-house brands with clear internal AI frameworks, including ethical codes of use, internal risk audits, SOPs and compliance structures across departments.
EXTERNAL GUIDELINES & INDUSTRY ADVISORY
To develop client-facing playbooks, use-case policies and compliance templates for organizations rolling out AI-based tools to customers, users and external partners.
RESEARCH & DEVELOPMENT
To conduct continuous research on emerging AI technologies, regulatory landscapes and ethical risks, translating insight into action through position papers, audits and future-readiness guides.
READY-TO-USE RESOURCES
To deliver tools teams can use today from onboarding decks and training modules to full plug-and-play SOP systems.
In a statement, Matthew Celestial, President & CEO of Statement Worldwide said:
We all have a chance to lead on how artifi>cial intelligence is used. Statement is choosing to step into that responsibility, and we’re inviting others to join us.
There’s no denying that AI is changing the way we work, create, communicate and live. However, as the speed of innovation accelerates, so does the risk of leaving our values behind. I don’t want to build anything that outruns its conscience. Launching this division is the foundation for how we move forward.
I’m committed to building superior foundational resources for a future that doesn’t compromise on values and our humanity. We must create systems that empower, not exploit. We’re not perfect. No one is.
But I believe that doing better starts with building better.
LIGHTCURVE LABS delivers the strategy and scaffolding needed to help organizations experiment with AI tools or integrate proprietary models into national systems. The lab is now accepting select partners for early-stage collaboration, including:
Responsible AI Audits
Compliance Framework Development
Team Training & Onboarding Toolkits
Ethics Integration Strategy
R&D on Cross-Industry Implementation
To learn more about LIGHTCURVE LABS, please visit www.statementworldwide.com/lightcurve
ABOUT STATEMENT WORLDWIDE
Statement Worldwide is a leading Canadian brand incubator and management group dedicated to creating, developing and scaling innovative consumer brands across beauty, media, entertainment, food & beverage, lifestyle and corporate consulting. The company integrates brand incubation, product innovation, strategic development and media investment to build high-impact businesses that shape the future of their industries.
Statement Worldwide fully owns and operates a growing portfolio of brands, ensuring strategic growth, creative integrity, and long-term market influence. In 2022, the company launched Matte Equation Cosmetics, a lifestyle-driven skincare brand committed to developing products that address wellness concerns in relation to fitness recovery, stress relief and better sleep. In 2024, Statement Animation was established as a distribution house dedicated to marketing, publicity, licensing and sales for independent animation film/TV, gaming, and interactive content. In 2025, the company launched POP! Canada, a new Canadian entertainment media outlet designed to amplify local stories on a global scale.
With a vision for global expansion, Statement Worldwide is setting a new standard in brand ownership, innovation, and industry leadership, building category-defining brands that leave a lasting legacy.
For more information, visit www.statementworldwide.com.
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