Blending cinematic narration and guided reflections, this immersive audio experience transforms skincare into a ritual of renewal, bridging emotional wellness with beauty innovation.
FOR IMMEDIATE RELEASE
Toronto, ON (March 3, 2025) — Today, Matte Equation, the Canadian wellness-driven skincare brand, is redefining skincare with the launch of The Ache of Almost: The Immersive Skincare Audio Experience. This innovative campaign blends intimate storytelling with guided meditation, transforming a simple cleansing routine into a deeply personal moment of reflection and renewal. Available worldwide starting today, the experience is free for all listeners.
A multi-sensory experience unlike any other, The Ache of Almost features poetic narration, cinematic soundscapes and immersive storytelling designed to elevate the act of cleansing into an emotional release. Created as an extension of Matte Equation’s Function Flow Cleanser, the experience invites listeners to reflect on themes of love, loss and healing, turning skincare into something more than routine.
"Skincare has always been a personal, grounding practice, and I wanted to acknowledge that," said Matthew Celestial, President & CEO of Matte Equation. "But beyond that, I'm committed to directing this brand toward something deeper, a space that nurtures its community. With The Ache of Almost, I wanted to use sound, story and meditation to connect people through something as simple as cleansing. Skincare should be more than functional. We deserve to feel it, live it, and experience it all. This project invites people to turn self-care into something personal, reflective and cinematic."
THE ACHE OF ALMOST EXPERIENCE
Listen for free on Spotify – The first part of the experience is available worldwide, offering a cinematic, guided journey toward emotional renewal.
Function Flow Cleanser: 50% off – For a limited time, Matte Equation is offering an exclusive discount—$24.99 (originally $49.99).
Exclusive content on Instagram – Throughout the month, unlock additional experiences, storytelling anthologies, curated soundscapes and healing guides on @matteequation.
With The Ache of Almost, Matte Equation strives to push the boundaries of what skincare can be, turning routine into ritual and habit into healing.
HOW TO EXPERIENCE IT
Listen to the first audio journey for free: here.
Shop the Function Flow Cleanser: here.
Follow @matteequation on Instagram to unlock exclusive content.
ABOUT MATTE EQUATION
Matte Equation is a wellness-driven skincare brand that merges science-backed formulations with immersive storytelling, creating skincare that soothes more than just the skin. Rooted in the belief that self-care is a ritual of renewal, Matte Equation transforms daily skincare into deeply personal, multi-sensory experiences.
With innovative products like the Function Flow Cleanser, the brand goes beyond surface-level beauty, integrating sound, story and self-care into each ritual. In 2025, Matte Equation introduced The Ache of Almost, a multi-sensory skincare audio experience that blends guided narration, cinematic soundscapes and emotional storytelling, elevating a simple cleansing ritual into a moment of reflection, healing and renewal.
Because skincare isn’t just about how you look. It’s about how you feel.
For more information, visit matteequation.com or follow @matteequation on Instagram.
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