New Platform from Statement Worldwide Aims to Elevate Canadian Music, Film, TV, and Culture Amid Industry Challenges
FOR IMMEDIATE RELEASE
TORONTO, ON (February 19, 2025) — Today, Statement Worldwide, a leading Canadian brand incubator and management group, announced the official launch of POP! Canada, a new digital media outlet dedicated to celebrating and amplifying Canadian voices in music, film, television, arts, culture and experiences. Amid a shifting media landscape, POP! Canada is committed to providing a space where homegrown talent is recognized and celebrated, ensuring that Canadian storytelling remains vibrant and accessible.
As media consolidation continues and legacy outlets shutter, the Canadian entertainment and media industry faces an undeniable challenge. Despite these difficulties, POP! Canada is stepping forward as a bold new voice in Canadian media, providing a platform where artists, creators and Canadian arts trailblazers can share their stories with audiences both locally and globally. The outlet will initially roll out content on a monthly basis, with a vision to evolve into an alternative weekly publication.
“The Canadian media landscape is at a crossroads, but that doesn’t mean we should stop building platforms for homegrown talent,” said Matthew Celestial, President & CEO of Statement Worldwide. “Over the past two years, we’ve witnessed the closure of many storied Canadian media outlets, reducing opportunities for artists and creators to have their work showcased. We believe in challenging this reality. We remain committed to fostering a thriving media ecosystem that champions Canadian music, film, television, arts, culture and lived experiences. POP! Canada is a testament to that commitment—because we refuse to let Canadian stories fade into the background.”
POP! Canada will soon be putting out a call for pitches, seeking contributors passionate about covering Canadian entertainment, cultural movements and emerging talent. The platform encourages independent journalists, writers and media professionals to pitch feature stories, interviews and opinion pieces that highlight Canada’s rich creative landscape.
For more information, visit www.thepopcanada.ca.
ABOUT POP! CANADA
POP! Canada is a Canadian entertainment media platform dedicated to showcasing and amplifying homegrown talent in music, film, television, arts and culture. With a commitment to fostering an inclusive and dynamic media space, POP! Canada provides in-depth coverage, artist interviews, feature stories and critical perspectives on Canada’s entertainment landscape. As a new-generation media outlet, POP! Canada is dedicated to highlighting both emerging and established talent, ensuring that Canadian stories are told, heard and celebrated on a national and global scale.
ABOUT STATEMENT WORLDWIDE
Statement Worldwide is a leading Canadian brand incubator and management group dedicated to creating, developing and scaling innovative consumer brands across beauty, media, entertainment, food & beverage, lifestyle and corporate consulting. The company integrates brand incubation, product innovation, strategic development and media investment to build high-impact businesses that shape the future of their industries.
Statement Worldwide fully owns and operates a growing portfolio of brands, ensuring strategic growth, creative integrity and long-term market influence. In 2022, the company launched Matte Equation Cosmetics, a lifestyle-driven skincare brand committed to developing products that address wellness concerns in relation to fitness recovery, stress relief and better sleep. In 2024, Statement Animation was established as a distribution house dedicated to marketing, publicity, licensing and sales for independent animation film/TV, gaming, and interactive content. In 2025, the company launched POP! Canada, a new Canadian entertainment media outlet designed to amplify local stories on a global scale.
That same year, Statement Worldwide expanded its portfolio with the relaunch of Statement Strategies, a reputation consulting firm specializing in reputation strategy, crisis navigation, high-stakes PR and executive advisory. The company also introduced MCPR Global (formerly Matthew Celestial PR), its in-house consulting firm offering fractional PR services and professional development training for PR professionals. The company is expanding into the food and beverage sector with Astronut, an innovative keto nut brand specializing in pili nuts, scheduled for launch in 2026.
With a vision for global expansion, Statement Worldwide is setting a new standard in brand ownership, innovation and industry leadership, building category-defining brands that leave a lasting legacy.
For more information, visit www.statementworldwide.com.
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