Leading Consulting Firm Returns with Focus on Reputation Strategy, Crisis Navigation and Executive Advisory
FOR IMMEDIATE RELEASE
TORONTO, ON (February 18, 2025) – Today, Statement Worldwide, a leading Canadian brand incubator and management group, announced the relaunch of its reputation consulting division, Statement Strategies. This strategic move aims to provide clients with cutting-edge services in reputation strategy, crisis navigation and executive advisory, addressing the growing demand for comprehensive reputation management in today's digital environment.
In addition to offering high-stakes public relations retainer services, Statement Strategies specializes in:
Reputation Strategy: Developing tailored plans to build and sustain positive public perception.
Crisis Navigation: Delivering swift and effective responses to mitigate reputational risks during critical situations.
Executive Advisory: Providing personalized guidance to leaders on maintaining and enhancing their professional image.
Perception Psychology: Utilizing insights into human behavior to shape and influence public perception.
To further enhance its service offerings, Statement Strategies is developing a proprietary methodology called The Reputation Standard. This innovative approach integrates data-driven public relations strategies and the ethical application of artificial intelligence, empowering clients to navigate the complexities of modern reputation management effectively.
"We are deeply committed to equipping our clients with the tools and insights necessary to proactively manage their public image," said Matthew Celestial, President and CEO of Statement Worldwide. "By integrating advanced data analytics and ethical AI practices, The Reputation Standard will set a new benchmark in the industry."
To support this initiative, Celestial is assembling a robust team of reputation consultants with expertise in data analysis, behavioral psychology, journalism, and management consulting. This multidisciplinary approach ensures that clients receive comprehensive strategies tailored to their unique challenges and objectives.
ABOUT STATEMENT STRATEGIES
Statement Strategies is a high-stakes reputation consulting firm specializing in reputation strategy, crisis navigation, perception psychology, executive advisory, and high-impact public relations. We provide data-driven strategic counsel to executives and businesses across diverse industries, helping them navigate complex reputational challenges with precision and foresight.
Our multidisciplinary team brings expertise in strategic communication, behavioral psychology, media relations, and executive coaching, ensuring our clients stay ahead of the narrative, not just in it. Statement Strategies is part of Statement Worldwide’s network of brands.
For more information, visit www.statementstrategies.ca.
ABOUT STATEMENT WORLDWIDE
Statement Worldwide is a leading Canadian brand incubator and management group dedicated to creating, developing and scaling innovative consumer brands across beauty, media, entertainment, food & beverage, lifestyle and corporate consulting. The company integrates brand incubation, product innovation, strategic development and media investment to build high-impact businesses that shape the future of their industries.
Statement Worldwide fully owns and operates a growing portfolio of brands, ensuring strategic growth, creative integrity, and long-term market influence. In 2022, the company launched Matte Equation Cosmetics, a lifestyle-driven skincare brand committed to developing products that address wellness concerns in relation to fitness recovery, stress relief and better sleep. In 2024, Statement Animation was established as a distribution house dedicated to marketing, publicity, licensing and sales for independent animation film/TV, gaming, and interactive content. In 2025, the company launched POP! Canada, a new Canadian entertainment media outlet designed to amplify local stories on a global scale.
That same year, Statement Worldwide expanded its portfolio with the launch of Statement Strategies, a reputation consulting firm specializing in reputation strategy, crisis navigation, high-stakes PR and executive advisory. The company also introduced MCPR Global (formerly Matthew Celestial PR), its in-house consulting firm offering fractional PR services and professional development training for PR professionals. The company is expanding into the food and beverage sector with Astronut, an innovative keto nut brand specializing in pili nuts, scheduled for launch in 2026.
With a vision for global expansion, Statement Worldwide is setting a new standard in brand ownership, innovation, and industry leadership, building category-defining brands that leave a lasting legacy.
For more information, visit www.statementworldwide.com.
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