Written by: Matthew Celestial
As we move through the final quarter of 2024, it's a perfect moment to reflect on the ever-evolving landscape of the media, entertainment and consumer industries. This past quarter has brought both challenges and opportunities as we’ve seen a shift in how consumers engage with brands and make purchases.
Media and Entertainment Challenges
The media and entertainment industries continue to face hurdles, from adapting to new technologies to overcoming changes in consumer behavior, resulting in a decline in advertising. Audiences are demanding more personalized, meaningful content, while traditional media outlets grapple with a shrinking share of attention. We are committed to closely follow these developments, keeping a finger on the pulse of how we can adapt and thrive amidst the disruption.
Consumer Shifts to Health, Wellness, and Social Commerce
Consumers are increasingly prioritizing health and wellness, investing more in products and services that help them lead healthier, more balanced lives. We've seen a remarkable shift toward this lifestyle, not just in the products they buy but in how they make purchasing decisions. Moreover, we've witnessed how social media platforms have become the new marketplace, where consumers turn for product recommendations, reviews and direct purchases.
As we prepare for Q4, it's clear that our focus must evolve to meet these shifting demands. The importance of creating a seamless, social-commerce-ready experience for consumers is now more pressing than ever.
Our Q3 Successes
Despite the challenges, this quarter has brought exciting progress for Statement Worldwide and its divisions. Our PR, Advertising, and Branding initiatives continue to thrive under the Statement Strategies banner. We are proud to represent high-profile and international clients, reinforcing our reputation in the global market.
As we enter the final stretch of 2024, we’re excited to announce an expansion of our services. In addition to our work with established brands, we’re building resources for both current and new clients to build robust communications platforms. While Statement Strategies originally folded its PR activities under Statement Worldwide, the firm will continue to function as its own PR entity, as part of the Statement Worldwide network, allowing for a clearer focus on serving a diverse range of clients, from emerging innovators to industry leaders. The company will expand its offerings in media planning, media buying, experiential marketing and events.
Consumer Products: Matte Equation’s Growth
On the consumer brand side, 2024 marked the launch of Matte Equation, our lifestyle-driven skincare brand, which debuted with the release of its first product, the Quantum Mud Mask. The mask has been a hit, blending detoxifying ingredients with a luxurious feel, helping users feel both refreshed and renewed.
We followed up with two new launches last month: the Function Flow Cleanser, a gentle but effective daily cleanser, and the Infinite Dimensions Moisturizer, a deeply hydrating cream designed to lock in moisture and promote radiant skin. These two products completed the Beyond Limits collection, a line that embodies our mission of providing health-conscious, high-performance skincare solutions. Our focus remains on delivering products that not only serve Canadians but resonate with a global audience.
Media Content Development
On the media side, we’re excited to share that we’re developing a major new product under the Statement Animation banner—more details on this will be shared in the coming months. Additionally, we’ve soft-launched The Matte Report, a health and well-being magazine aimed at professionals on the go. It's an extension of the Matte Equation brand, providing accessible, expert-backed content to help readers live healthier lives.
New Ventures: Beyond 29 and Pop Canada
As we move into this quarter, we will be introducing two new media outlets. Beyond 29 is an online platform designed for the busy professional, specifically targeting those entering their 30s and beyond. It will serve as a hub for lifestyle, wellness, career, and relationship advice tailored to this audience.
Meanwhile, Pop Canada will serve as our independent entertainment news outlet, offering a fresh take on the Canadian entertainment industry. This platform will elevate the stories, creators and personalities shaping our cultural landscape, with a focus on supporting homegrown talent.
Looking Ahead
At Statement Worldwide, our commitment remains steadfast: to push boundaries, innovate and find meaningful ways to connect with our communities, both locally and globally. As President & CEO of this independent yet growing brand, my vision remains the same as it was on day one: to amplify the voices that want to move the world.
But that’s all for now—exciting things are on the horizon, and I can't wait to share what comes next.